Thursday, October 4, 2007 / 7 PM / Joslyn Art Museum Witherspoon Concert Hall
It's not about the world of design. It's about the design of the world.
YYZ > OMA: DESIGNER Bruce Mau is founder of Bruce Mau Design and the Massive Change Network. As chief creative officer from 1985 to 2010, Mau’s clients included Coca-Cola, McDonald’s, MTV, Arizona State University, Miami’s American Airlines Arena, New Meadowlands Stadium, Frank Gehry, Herman Miller, and Santa Monica’s Big Blue Bus.
Massive Change explores paradigm-shifting events, ideas, and people, investigating the capacities and ethical dilemmas of design in manufacturing, transportation, urbanism, warfare, health, living, energy, markets, materials, the image and information. We need to evolve a global society that has the capacity to direct and control the emerging forces in order to achieve the most positive outcome. We must ask ourselves: Now that we can do anything what will we do?